Marketing Strategy
Prepared for [Client Name]

[Campaign / Brand]
Strategy

[One-line — the goal this strategy is built to hit and the window it covers]

Document
Marketing Strategy
Date
[Month D, 2026]
Prepared for
[Client]
Prepared by
The Collab Collective
Strategy
Objective & Key Messages01

Core message — [the single sentence the whole campaign ladders to].

  • [Supporting message 1] — [proof point / evidence].
  • [Supporting message 2] — [proof point / evidence].
  • [Supporting message 3] — [proof point / evidence].

Primary objective: [specific, measurable goal]. Secondary: [supporting goals].

Target Audience02

Initial assumptions — revise with organic + paid data after the first 30 days.

[18–34]
Core Age
[F/M]
Skew
[Cities]
Key Geos
Persona 01

[Persona name]

[Who they are + what they want from this category.]

Values [value, value, value] · [age band, income]

Persona 02

[Persona name]

[Who they are + what they want from this category.]

Values [value, value, value] · [age band, income]

Persona 03

[Persona name]

[Who they are + what they want from this category.]

Values [value, value, value] · [age band, income]

Persona 04

[Persona name]

[Who they are + what they want from this category.]

Values [value, value, value] · [age band, income]

Channel Framework03

Each channel gets a defined role and an action posture — Host (primary, we publish + own), Manage (active, regular cadence), Focus (priority bet this cycle), Test (experimental, small budget).

ChannelRole & content focusPosture
YouTube / Shorts[Discovery + education; top-of-funnel hooks.][Host]
TikTok[Short-form discovery; trend-led, creator-fed.][Focus]
Instagram[Aspiration/lifestyle + Stories conversion funnel.][Manage]
X / Twitter[Community + announcements; challenge campaigns.][Manage]
Discord / Community[LFG / events / scheduled play; the retention engine.][Host]
[Other][Role.][Test]

Key target: [the single highest-leverage audience × channel × format bet — e.g. "Women under 44 on IG Stories with format-optimized content for lower-cost conversions"].

Execution
Content Strategy04

Content Mix (40 / 30 / 20 / 10)

  • 40% Discovery — [spectacle, hooks, entertainment that travels].
  • 30% Conversion — [what it is, why now, how it works].
  • 20% Retention — [features, spotlights, community clips].
  • 10% Trust — [transparency, roadmap, FAQ].

Content Calendar

Week / MonthThemePrimary channel
[Week 1][Theme + core deliverables][Channel]
[Week 2][Theme + core deliverables][Channel]
[Week 3][Theme + core deliverables][Channel]
[Week 4][Theme + core deliverables][Channel]
Creative Directions05

Initial creative concepts to test — winners roll into the always-on rotation. (Post-campaign, replace with top ads by CPI / impressions.)

[ Sample creative / ad mockups ]
  1. [Concept A] — [angle + format, e.g. 15s hook on the core message].
  2. [Concept B] — [angle + format].
  3. [Concept C] — [angle + format].
Success Metrics06
LayerKPIBaselineTarget
Awareness[Reach / views / followers][000][000]
Engagement[Engagement rate / CTR][0%][0%]
Conversion[Installs / signups / CPA][000][000]
Retention[D7 / repeat / community][0%][0%]
Next Steps07

[The immediate move — approve the framework, lock the calendar, or scope execution into a proposal.]

Put this strategy into motion →