Brand Review
Prepared for [Client Name]

[Brand]
Brand Review

[What was reviewed — e.g. website, social, decks · period]

Document
Brand Review
Scope
[Surfaces reviewed]
Date
[Month D, 2026]
Prepared by
The Collab Collective
Summary
Brand Health01

[2–3 sentence verdict — how consistently the brand shows up across the reviewed surfaces, and the single biggest opportunity.]

[0%]
On-brand
[00]
Issues Found
[0]
Priority Fixes

Strongest: [where the brand is most consistent].  Weakest: [where it drifts most].

Standards & Compliance
Voice & Tone02

Status — On-brand · Inconsistent · Off-brand.

AttributeStandardObservedStatus
[e.g. Confident][What it should sound like][What it actually sounds like][On-brand]
[e.g. Warm][Standard][Observed][Inconsistent]
[e.g. Precise][Standard][Observed][Off-brand]
Terminology03

Preferred language and the terms to retire.

UseAvoidWhy
[Preferred term][Term to retire][Rationale]
[Preferred term][Avoid][Rationale]
[Preferred term][Avoid][Rationale]
Messaging Pillars04

The core messages every surface should reinforce.

Pillar 01

[Pillar]

[What it claims + the proof point behind it.]

Pillar 02

[Pillar]

[Claim + proof.]

Pillar 03

[Pillar]

[Claim + proof.]

Pillar 04

[Pillar]

[Claim + proof.]

Visual & Style Compliance05
ElementStandardObservedStatus
Logo & clear space[Standard][Observed][On-brand]
Color palette[Standard][Observed][Inconsistent]
Typography[Standard][Observed][On-brand]
Imagery / treatment[Standard][Observed][Off-brand]
Layout & spacing[Standard][Observed][Inconsistent]
Action
Findings06
What's On-Brand
  • [Strength — keep doing]
  • [Strength]
  • [Strength]
What Needs Fixing
  • [Drift / inconsistency]
  • [Issue]
  • [Issue]
Recommendations07

Ordered by impact on consistency.

  1. [Fix 1] — [the change + which surfaces it touches].
  2. [Fix 2] — [change].
  3. [Fix 3] — [change].
Next Steps08

[Address the priority fixes, then codify the standards above into a short brand guide so the team stays consistent going forward.]

A living brand guide turns this one-time review into an ongoing standard. We can produce one as a follow-on.

Plan the brand fixes →