Document
Digital Audit
Method
Approach & Process01
- [N] of post data was reviewed from [start] through [end].
- Qualitative sentiment and comments were taken into account to differentiate audience segments.
- Brand and messaging were referenced for forward-looking recommendations (brand book, ads, team input).
- Geographic segmentation was identified for messaging and visual direction.
- Paid-campaign correlation was inferred where attribution gaps existed, rather than hard-attributed.
- The website was measured directly via headless browser — homepage capture (desktop + mobile), Lighthouse (SEO / accessibility / best-practices), Core Web Vitals, analytics-beacon detection, a bounded link crawl, on-page SEO, and AI-visibility (AIO) readiness + live answer-engine probes.
- A 3-rung evidence ladder governs honesty — free-measured signals are high-confidence; client-supplied data (analytics, Search Console) is transcribed when granted; paid-tool metrics (traffic, Share-of-Voice, keyword difficulty) are marked "requires [tool] / client access", never estimated.
Website
Website · Initial Audit02
[ Homepage screenshot ]
[Top-line finding — what the homepage does or doesn't communicate, and to whom.]
- [Recommendation — what to add/change and why.]
- [Recommendation.]
- [Recommendation.]
- [Recommendation — a clear value statement.]
Website · Analytics03
[ Analytics / user-flow screenshot ]
[Overview of what the user flow / traffic data is telling us.]
- [Takeaway / comment]
- [Takeaway / comment]
Website · SEO04
[Overall SEO health — biggest strength, top 3 priorities, and an assessment: strong foundation / needs work / critical issues.]
Keyword Opportunities
| Keyword | Difficulty | Opportunity | Intent | Content type |
|---|---|---|---|---|
| [keyword] | [easy/mod/hard] | [high] | [commercial] | [landing page] |
| [keyword] | [moderate] | [medium] | [informational] | [guide] |
| [long-tail keyword] | [easy] | [high] | [transactional] | [comparison page] |
On-Page Issues
| Page | Issue | Severity | Fix |
|---|---|---|---|
| [page] | [title tag / meta / H1 / alt / internal links] | [Critical] | [recommended fix] |
| [page] | [issue] | [High] | [fix] |
| [page] | [issue] | [Medium] | [fix] |
Content Gaps & Technical
- Content gap — [topic competitors rank for that's missing; format + funnel stage].
- Technical — [page speed / mobile / structured data / crawlability / Core Web Vitals].
- Competitor SEO — [keyword gaps, SERP-feature ownership, domain-authority signals].
Website · AI Visibility (AIO)05
[Overall AI-visibility — is the brand surfaced/cited by AI engines today, and is the site built to be cited. Assessment: strong / emerging / invisible.]
AI Readiness
| Check | Status | Detail | Fix |
|---|---|---|---|
| AI-bot crawlability | [Pass/Warn/Fail] | [robots.txt: GPTBot, Claude-Web, PerplexityBot, Google-Extended] | [fix] |
| llms.txt | [status] | [present? format?] | [fix] |
| Schema / structured data | [status] | [Tier-1 JSON-LD coverage] | [fix] |
| Content structure | [status] | [answer-first, H2-as-question, FAQ] | [fix] |
| E-E-A-T signals | [status] | [bylines, About, contact, citations] | [fix] |
AI Engine Visibility
| Engine | Prompt | Surfaced? | Cited? | Notes |
|---|---|---|---|---|
| [engine] | [prompt] | [Y/N] | [Y/N] | [accuracy / URL] [as-of: date] |
Recommendations
- Quick win — [FAQ schema / llms.txt / author bios].
- Strategic — [original research / digital PR / topic clusters].
- Measurement — [Share-of-Voice tracking requires SEMrush AI Toolkit — recommend connecting].
Social
[Platform] · Initial Audit06
[ Profile screenshot w/ callouts ]
[Top-line finding — account setup, content-audience fit, what's underused.]
- [Recommendation — bio / link / CTA.]
- [Recommendation — highlights / stories / features.]
- [Recommendation — post structure & cadence.]
[Platform] · Demographics07
[32.7K]
Followers
[0.2%]
Engagement Rate
[17%]
Fake Followers
[ Age / gender / geo charts ]
[Gender + engagement read — content/audience match or mismatch.]
[Core age band + top topics.]
[Top geographies and what they imply for targeting.]
[Platform] · Top Engaged Posts08
[What the top posts have in common.]
- [Insight]
- [Insight]
- [Insight]
[ Top-post screenshots ]
[Platform] · Audience Engagement09
- Best times to post: [window].
- Best days: [days].
- Format note: [e.g. video outperforms +X% on reach].
- Media lifespan: [hours].
- CTA insight: [profile→click vs other action rates].
[ Best-time-to-post heatmap ]
[Platform] · Engagement Trends10
[ Engagement trend chart ]
| Metric | Total | % Change |
|---|---|---|
| Total engagements | [000] | [+0%] |
| Likes | [000] | [+0%] |
| Comments | [000] | [+0%] |
| Saves | [000] | [+0%] |
| Engagement rate (per impression) | [0%] | [+0%] |
- [Insight]
Voice & Tone · Brand-Voice Fidelity11
[Defined brand voice — the standard this audit grades against (confirmed with client).]
[Where actual posts MATCH the defined voice — with sampled examples.]
- [Voice strength observed in posts]
[Where actual posts DRIFT from the defined voice — with sampled examples.]
- [Voice gap + corrective recommendation]
[Sample basis: N recent posts, platforms, as-of date. Mark sentiment as sampled-not-census.]
[ 2–3 sample posts showing voice in practice ]
Recommendations
Prioritized Recommendations12
Ranked by impact and effort — the order we'd execute them.
| Priority | Action | Why it ranks here |
|---|---|---|
| Highest | [Action] | [Rationale] |
| High | [Action] | [Rationale] |
| Medium | [Action] | [Rationale] |
| Later | [Action] | [Rationale] |